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Video Promotions aims to provide clients
with more than they expect and help them to enjoy the process of communicating
on video.
Telling the story in a way which engages the audience is the key to
producing successful videos.
| _Why
use Video Promotions? |
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In 2001 Video Promotions was selected by
The Friedman Group the largest and most sought-after training
organization in the world to produce the demonstration videos
for their customized retail training programmes.
Video Promotions has frequently won national and international awards,
both here and in the USA, and regularly submits examples of its work
for peer review in the annual New Zealand ITVA Video Awards. 2001 saw
us collect the top award in the Internal Communications category for
"When Food Goes Bad!" at video festivals in two countries.
In 2003 we were awarded Gold in the same category at the Media Communications
Association International video awards for Under The Microscope:
Flying Colours.
Perhaps this is one of the reasons why some of our major clients,
such as Woolworths, Pharmacy Guild of NZ, Whitcoulls, Watercare Services,
Repco Auto Parts, Tisco and Pacific Retail Group (Bond & Bond, Noel
Leeming), have contracted us to produce regular quarterly, bi-monthly
and even monthly staff video magazines.
Companies such as Microsoft New Zealand, DB Breweries, Telecom Mobile,
Pacific Retail Group, QANTAS, Whitcoulls, Mercedes, Watercare and Vector
have used Video Promotions' expertise to produce everything from
internal product launches, external communication and staff training
videos to CDROM based sales presentations. They appreciate the investment
in effective visual communication to make sure the entire company is
buying into the message.
| _Why
use Video for internal communication? |
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Roadshows are an expensive hangover from
the 50's. Video is almost always the most cost-effective way to ensure
everyone in the business gets the same message, at the same time, with
the most impact and recall.
The benefits to a business of using video as part of its internal
communication strategy are that video involves the audience, its
interactive, has an emotional impact, and, as the majority of understanding
comes from visual recognition, it helps to ensure participation and
acceptance of your communication message fast and easily.
| _What
can we do for you specifically? |
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Our many projects include conference videos
and support (for NZ businesses from Bali to Vancouver), training
videos on disciplinary procedures, HR resources such as "Developing
Operational Excellence", a multi award-winning Food Safety First
launch for Woolworths, a series of butchery benchmark videos, regular
quarterly team video magazines, staff overseas recruitment videos,
and international award-winning internal communication pieces.
Our reputation for cost-effective and efficient video production has
even seen us producing supermarket, hypermarket, and retail chain profile
video projects in Hong Kong and Taiwan for Dairy Farm International.
Video Promotions' experience over the last 14 years, with over 1,700
satisfied clients throughout Australasia, means we understand how
efficient and effective you need to be in video visual communication.
A major strength of Video Promotions is the ability to handle every
aspect of your video communications project, from the brief, scripting,
planning the strategy for completion of the project, studio work and
editing, through to finished VHS/CD-ROM/DVD-R/Web clips, and much
more.
Managing
Director Steve King established Video Promotions when he bought
out the in-house video communications division of Repco Merchants (NZ)
Ltd, taking it from a back-office VHS video department to one of the
top corporate video production companies in New Zealand.
As National President of International Television Association of New Zealand (ITVA-NZ) Steve increased national membership by 1500% over his three-year tenure and is immediate past international representative to the parent organisation, MCA-I in the US, member of the NZ Film and Video Technicians Guild (NZFVTG) – he has represented the guild on the board of the Academy of Film And Television Arts (AFTA) and the UNITEC Postgraduate Diploma in Performing and Screen Arts advisory committee. He is a member of the Auckland Chamber of Commerce, past Chairman of the Northern Area Performing Theatre Awards, and an industry representative on the advisory committee for the Digital Video Production Diploma of the NZ Media Design School.
Steve believes that his involvement with these organisations has given him a better understanding of the politics of the industry and how the different disciplines work together in creating great video communication..
As a side-bar, Steve has also performed as an actor and singer in more than a dozen stage productions – both professional and non-professional – acted in many non-broadcast videos, directed for stage and fronted a 14-piece show-band. So experience working with performers and directors, and an in-depth understanding of theatrical production, are further assets he brings to Video Promotions work.
| _International
Affiliations |
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Video Promotions has production arrangements
with companies in Australia, the United States, Canada, Germany and
the UK.
Video Promotions is a member of the Media
Communications Association International (MCA-i) and a member of
the NZ Film & Video Technicians Guild, ITVZ-NZ, NZ Academy of Film
and Television Arts, and Auckland Chamber of Commerce.
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