The 2nd half of 2005 saw an exciting new direction for Video Promotions- freelance directing and producing.

Edge Creative were the first client to contract Steve to direct and produce video content for their clients including multi-cam event recording. As well as directing videos for Edge clients Vero, Frucor, Cadbury and Vodafone, Steve also scripted and produced a 50th Anniversary profile for Maunsell AECOM which involved production in Brisbane and Auckland.

He was also engaged by Satellite Pictures to produce a launch video for the L'Oreal New Zealand Women's Awards, and the arrangement seems to be working out nicely for everyone. Production companies have an reliable, experienced, award-winning producer-director on call, and Steve gets to work with a wider variety of clients and crew.